Per-page SEO audit

URL: https://example.com Run: #12 · Status: ok · Cost: $0.0000 When: 2026-06-01T07:34:22+00:00

Pre-flight

CMS: unknown
Language: unknown
Final URL: https://example.com/
Blocked: no
JS-rendered: no
Robots allowed: True

Technical audit

PASS: 6 · FAIL: 8 · FLAG: 7 · SKIPPED: 4
Critical fails: 5

Fails (must fix)

Check	Severity	Message	Fix
Canonical tag	critical	canonical tag missing	Add <link rel='canonical' href='<this page's clean URL>'> to <head>.
Title tag	critical	title tag missing	Add <title>…</title> to <head>.
Meta description	critical	meta description missing	Add a 110-160 char meta description.
lang / charset / viewport	warn	missing <html lang>; missing charset meta; missing viewport meta	Add the missing <html lang>, <meta charset>, or <meta viewport>.
Schema — JSON-LD present	critical	no JSON-LD schema found	Add the SOP §6.3 graph (Organization, Person, WebSite, WebPage, Article\	Service, BreadcrumbList, FAQPage if visible FAQ).
Page structure — exactly one H1	critical	no H1 found	Add exactly one H1 to the page.
Footer — Privacy Policy link	warn	no <footer> element found	Add a <footer> with required links.
Footer — Sitemap link	warn	no <footer> element found	Add a <footer> with required links.

Flags (review)

Check	Severity	Message	Fix
Open Graph tags	warn	missing: og:title, og:description, og:image, og:url, og:type	Add the missing og:* meta tags in <head>.
Twitter Card tags	info	missing: twitter:card, twitter:title, twitter:description, twitter:image	Add the missing twitter:* meta tags in <head>.
Content — images in H2/H3 sections	warn	0 image(s) inside H2/H3 sections (target ≥3)	Add more images under H2/H3 sub-headings.
Content — outbound internal links	warn	0 internal link(s) (target ≥2)	Add at least 2 internal links to relevant pages on the site.
Content — Google Map embed	info	no Google Map iframe found	Embed the client's GBP map iframe on the page.
Root artifact — /llm.txt	info	not found	Add /llm.txt at the site root.
Root artifact — /humans.txt	info	not found	Add /humans.txt at the site root.

Production checklist (SOP 5-phase)

Phase 1

Owner	Item	Status	Notes
Copywriter	Primary keyword phrase selected	MANUAL	requires access the tool lacks (login / sign-off / board state)
Copywriter	Top 3 non-listicle competitor/authority pages pulled and saved as PDFs	MANUAL	requires access the tool lacks (login / sign-off / board state)
Copywriter	(Optional) CORA wordcount targets + source selection set	MANUAL	requires access the tool lacks (login / sign-off / board state)
Copywriter	All research inputs saved in /01 Research	MANUAL	requires access the tool lacks (login / sign-off / board state)

Phase 2

Owner	Item	Status	Notes
Copywriter	MODE=OUTLINE produced (MECE outline, H2/H3/H4 + FAQ question list)	MANUAL	requires access the tool lacks (login / sign-off / board state)
Copywriter	MODE=DRAFT_SECTION run per H2 and full draft assembled in Google Doc	MANUAL	requires access the tool lacks (login / sign-off / board state)
Copywriter	Copy reads naturally: atomic paragraphs (1-3 sentences), expert tone	FLAG	needs human editorial/visual review
Copywriter	Definitional sections lead with a short answer-first paragraph	FLAG	needs human editorial/visual review
Copywriter	Image briefs (1 per major H2) with suggested concept + alt text	FLAG	needs human editorial/visual review
Copywriter	No external links and no invented facts/stats/awards in the copy	FLAG	needs human editorial/visual review

Phase 3

Owner	Item	Status	Notes
Coordinator	Client approved the copy in Google Docs	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Approved doc duplicated to /03, renamed APPROVED (YYYY-MM-DD), PDF exported	MANUAL	requires access the tool lacks (login / sign-off / board state)
Copywriter	GB_APPROVED_COPY_PACKET built in a NEW chat (self-contained) and saved	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Packet QA gate: Meta Title included in packet	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Packet QA gate: Meta Description included in packet	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Packet QA gate: Breadcrumb Trail (labels + URLs) included in packet	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Packet QA gate: TL;DR (30-60 words) included in packet	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Packet QA gate: Jump Links list (H2s) included in packet	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Packet QA gate: Anchor IDs for every H2 + H3 included in packet	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Packet QA gate: Visible FAQ Q/A present (final wording) in packet	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Packet QA gate: Internal link suggestions (2 from + 2 to) in packet	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Packet QA gate: Image briefs (1 per major H2) in packet	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Packet QA gate: {{MISSING_DATA}} placeholders used where needed in packet	MANUAL	requires access the tool lacks (login / sign-off / board state)

Phase 4

Owner	Item	Status	Notes
Developer	Breadcrumb links at top of page + corresponding BreadcrumbList schema	SKIPPED	mapped check(s) not present in audit: Schema — required types, Schema — canonical hostname consistency
Developer	Hero/above-the-fold: H1 + TL;DR answer block + jump links	FAIL	Page structure — exactly one H1: no H1 found
Developer	Section anchors match the IDs referenced in schema / jump links	PASS	Page structure — jump links resolve: all jump links resolve
Developer	Expandable FAQ UI (accordion or <details>/<summary>)	SKIPPED	Page structure — FAQ as accordion: no visible FAQ detected
Developer	JSON-LD present (single <script type="application/ld+json"> block)	FAIL	Schema — JSON-LD present: no JSON-LD schema found
Developer	Add 2 relevant internal links FROM the page (and 2 TO the page)	FLAG	Content — outbound internal links: 0 internal link(s) (target ≥2)
Developer	Add images per Image Briefs with correct alt text	FLAG	Content — images in H2/H3 sections: 0 image(s) inside H2/H3 sections (target ≥3)
Developer	Schema graph present: Organization, Person, WebSite, WebPage, BreadcrumbList	SKIPPED	mapped check(s) not present in audit: Schema — required types
Developer	Page-type schema present: BlogPosting OR Service (match page type)	SKIPPED	mapped check(s) not present in audit: Schema — page-type (Article/Service)
Developer	Article/WebPage required fields present (headline, author, dates, etc.)	SKIPPED	mapped check(s) not present in audit: Schema — Article required fields
Developer	Meta Title set on the built page (from packet)	FAIL	Title tag: title tag missing
Developer	Meta Description set on the built page (from packet)	FAIL	Meta description: meta description missing

Phase 5

Owner	Item	Status	Notes
Developer	Exactly one H1	FAIL	Page structure — exactly one H1: no H1 found
Developer	No empty headings	PASS	Page structure — no empty headings: no empty headings
Developer	All jump links work and scroll to the correct section	PASS	Page structure — jump links resolve: all jump links resolve
Developer	Breadcrumb links are correct and match breadcrumb schema URLs	SKIPPED	mapped check(s) not present in audit: Schema — canonical hostname consistency, Schema — required types
Developer	FAQ accordion displays correctly on mobile and desktop	SKIPPED	Page structure — FAQ as accordion: no visible FAQ detected
Developer	FAQ schema Q/A matches visible Q/A exactly (word-for-word)	SKIPPED	mapped check(s) not present in audit: Schema — FAQPage matches visible FAQ
Developer	No {{MISSING_DATA}} placeholders remain (unless documented)	PASS	Page structure — no {{MISSING_DATA}} placeholders: none found
Developer	Required schema graph present and well-formed (validator / Rich Results)	FAIL	Schema — JSON-LD present: no JSON-LD schema found
Developer	Canonical correct + consistent hostname (www vs non-www)	FAIL	Canonical tag: canonical tag missing
Developer	Page is indexable (no stray noindex / robots block)	PASS	Indexability — noindex: page is indexable
Developer	No external links in the body copy	FLAG	needs human editorial/visual review
Coordinator	QA screenshots captured (mobile + desktop) and saved in /05 QA Proof	MANUAL	requires access the tool lacks (login / sign-off / board state)
Developer	Indexing submission recorded (Search Console) after publish	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	Final Coordinator QA sign-off before publish	MANUAL	requires access the tool lacks (login / sign-off / board state)
Coordinator	06 PATCH History: post-build copy/meta changes applied as minimal diffs (if any)	MANUAL	requires access the tool lacks (login / sign-off / board state)